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Perfume & its magic on the mind


Perfume is powerful. It is hypnotic and intoxicating playing tricks with our mind and casting a spell over our emotions. Perfume’s aroma directly targets one of our most primitive and under-valued senses, our sense of smell.


Smell can evoke emotions, recall memories and rekindle pleasurable feelings and specific aromas can be associated with certain people, places or events. The mere whiff of apple pie can transport us back to Granny’s kitchen and a hint of coconut can remind us of sun drenched beach holidays sipping Pina Colada’s and slapping on the suntan lotion.  


We can distinguish between over 10,000 different smells (admittedly not as many as a dog but still pretty impressive) and it all starts in our nostrils. Delicious perfume aromas swirl around our nostrils where they stimulate olfactory nerves, these nerves then send signals to the olfactory bulb located in the limbic system which is part of the most primitive part of the brain. The limbic system is the area of the brain where memories and emotions are stored and where the mind magic happens.





Before you have even had time to say ‘eau de parfum’ your brain has registered the smell and has brought forth associated memories or emotional connections. Pretty amazing stuff, I think you’ll agree, and it also explains why you have preferences for some aromas and not others. For example, Bergamot could remind you of Italian citrus groves or Earl Grey tea and you will experience different feelings depending on whether you have good memories of Italy or whether you like Earl Grey tea!


Harnessing perfume’s ability to influence mood and memory is the stuff that most perfumers dream of. Perfumers create their own kind of alchemy by blending aromas that conjur up specific feelings or are reminiscent of places, things or events. If that’s not mind magic I don’t know what is!


So now you know how perfume influences your thoughts and feelings you can deliberately choose perfumes to enhance your mood and make you feel like the most fabulous version of yourself, after all, isn’t this exactly what perfume is supposed to do?


If you're looking for an instant hit of happiness then sara lucia's Vivacious perfume is a good choice.

To feel beautiful, confident and feminine choose sara lucia's Sensational perfume. Both available on this website.